This business is a LOT of things. It's fundraising for a specific charity project-projects that you can relate to and feel the difference when they are completed. It's providing an environment that feels warm and cozy. Offering a place to go in the evening that is not a bar , and (to each their own, much respect) doesn't serve Russian dumplings. It's mindful exercise for those with tricky schedules. It's discovering books anonymously recommended by your neighbors . It's being able you send your favorite kiddo to a fun (affordable) class, while having a relaxing hour with peers. It's leaving the house to socialize-and actually meeting new people. It's also superb food and drink offerings.